A September 2025 marketing insights report highlights that brands are embracing "Millennial Cringe"—self‑aware nostalgia and "cringe" culture—to connect with audiences. Companies like Crocs, Duolingo and major pop icons are leaning into their own outdated memes or awkwardness with wit and authenticity【995427743222830†L67-L71】. The idea is to celebrate nostalgia in a tongue‑in‑cheek way rather than pandering.
Have you noticed this trend in advertisements or on social media? Does it feel refreshing and relatable, or does it come across as trying too hard? Share examples of nostalgia marketing that you think work well and any that miss the mark.
Have you noticed this trend in advertisements or on social media? Does it feel refreshing and relatable, or does it come across as trying too hard? Share examples of nostalgia marketing that you think work well and any that miss the mark.